The two most important ways for a small business owner to invest time are culture and risk.  

This statement may not sound intuitive while focusing on sales, customers, cash flow, and production, however, according to Jonathan Halloran, CEO and founder of American Homebuilders of West Africa, culture and risk are the drivers of success for any start-up or healthy small business.  Culture drives employee engagement, leadership, productivity, mission, and vision of the new business.  Without a high performing team, the tactical challenges of a business all become more challenging.  We focused on the topic of employee engagement in an earlier episode of ilume.

In this episode, we focus on the entrepreneur as risk manager.  With every decision comes risk and an effective risk management thought process is critical to assessing, evaluating, and treating each decision.  Did you know that one of the most common decisions is to take no action?  Many others are deliberated longer than needed or warranted.  Jon will shed some light on the best ways to evaluate the risks of no action versus the various action options.  

Of course, initial start-up decisions come with much risk.  Understanding and evaluating those risks sets the foundation of a successful business.  Jonathan will also share his personal journey from the Peace Corps to insurance underwriter and then to starting a residential home building business in West Africa while living in Chicago. 

We are excited to bring you this engaging and informative discussion.  

Listen to the episode